How TUDOR turns raw titanium into a tech-forward bracelet

It's time to usher in the year of the horse!

TUDOR’s “Born To Dare” spirit is exactly what it takes to survive something like the legendary Peking to Paris rally, a 15,000km journey through 11 countries, just one of the many rallies HERO-ERA puts on.

As the official timekeeper of the world's toughest race, TUDOR will be present in the deserts of Saudi Arabia this January