TUDOR is Official Timekeeper of Bol d'Or and now competitor!

Summer doesn’t officially start in Geneva until the Bol d’Or. It’s an event deeply rooted in Swiss Romandie tradition, with the shores of the lake filling up with spectators to watch the hundreds of racing sailboats dotting the horizon of Lake Geneva.

Tudor is the official timekeeper of this exciting race once again, but this year the brand’s involvement is going even deeper. Tudor now has a boat in the race. Meet the Psaros 33, a sleek 10-meter racing monohull. The boat will be raced by Fred Moura, an experienced sailor with his sights set on victory. It’s the boat’s début race, but Moura has high hopes for it.

A longstanding partnership with Alinghi Red Bull Racing, Switzerland's team competing for the America's Cup has provided a natural link with competitive sailing on a local level.

The race takes place on Lake Geneva, June 13th-15th. Keep an eye out for the special Tudor livery out on the water ! Scroll through the gallery below to see the boat.