News

Jan 29, 2026

TUDOR JOINS HERO-ERA AS OFFICIAL TIMEKEEPER OF STORIED RALLIES AROUND THE GLOBE

TUDOR’s “Born To Dare” spirit is exactly what it takes to survive something like the legendary Peking to Paris rally, a 15,000km journey through 11 countries, just one of the many rallies HERO-ERA puts on.

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Nov 28, 2025

'Tis The Season For TUDOR's Festive Watch Selection!

The Swiss tradition of the cuckoo clock comes alive this festive season.

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Sep 25, 2025

With Jay Chou's help, TUDOR unveils its first ever watch with a moon phase complication

Just ahead of the Mid-Autumn Festival, when the moon is at its brightest, TUDOR is dropping something celestial.

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Jul 24, 2025

Watch TUDOR's New Documentary, "Splashdown" Now!

In “Splashdown”, we tell the little-known story of the Navy UDT-SEAL frogmen - and their issued TUDOR watches - who recovered the astronauts throughout the space program in the 1960s and '70s.

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Jul 17, 2025

TUDOR Flamingoes Are Popping Up in Tokyo's Ginza District!

A brand-new TUDOR pop-up store is coming to Ginza! The only thing that rivals the entire new TUDOR watch collection is the far-out flamingo theme. Come check it out!

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Jun 27, 2025

Tudor Doubles Down on its Commitment to a Sustainable Future

In 2025, Tudor has further developed its sustainability program to ensure the Swiss watchmaker contributes to building a better future.

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Jun 23, 2025

TUDOR Ambassador David Beckham Stops By Zurich!

What does David Beckham do when he's in Switzerland? Stops by to say hi to his Tudor family, of course!

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May 7, 2025

New Pelagos FXD Chrono “Pink” Celebrates The Giro d’Italia

A 300-piece limited edition that pays homage to Italy's most legendary bike race.

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Apr 23, 2025

Tudor Teams Up With Two of Switzerland's Top Chefs

What happens when the daring worlds of watchmaking and gastronomy collide? Yoann Caloué and Franck Reynaud have the answer.

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Jan 29, 2025

TUDOR Wishes You A Joyous and Prosperous Lunar New Year!

The Year of the Snake is about transformation and new beginnings, and TUDOR has even more in store this coming year!

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Jan 17, 2025

Say Hello To The New Black Bay Chrono!

Following on the popularity of the Black Bay Chrono Pink, this new TUDOR model channels the vibes of South Beach, Miami, where the sun is shining and the weather is warm.

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Jan 14, 2025

Can You Name Every New Watch That TUDOR Released in 2024?

It's been a daring year for TUDOR with new watches that exemplify everything TUDOR stands for.

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Dec 18, 2024

Tudor Pro Cycling Team Rolls Into a New Era with Red Bull!

Now the Tudor Pro Cycling Team can now count Red Bull among its official partners, and the partnership comes after the team's most successful season yet!

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Nov 28, 2024

TUDOR Joins the Dakar Rally 2025 as Official Timekeeper!

The 2025 Dakar Rally is a grueling race that spans over 14 days and thousands of kilometers throughout the most desolate regions of Saudi Arabia. Now TUDOR is serving as the Official Timekeeper of the storied race.

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Nov 20, 2024

A Pair of Unique Tudor Watches for the Las Vegas Grand Prix!

For this race weekend only, drivers Yuki and Liam will be wearing special watches that match the livery of their Formula 1 cars.

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Nov 18, 2024

Get in the Holiday Spirit with Tudor this Festive Season!

Seasons greetings straight from the TUDOR Manufacture in Le Locle!

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Nov 5, 2024

Big Wave Season Has Officially Opened! So What's Next?

November 1st marked the start of the Big Wave season. Watch this new Tudor Nazaré Big Wave Challenge sizzle reel to get hyped!

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Oct 17, 2024

New TUDOR Pop-Up Showroom Brings the Daring Vibes to Tokyo

Shimokitazawa is already one of Tokyo’s coolest neighborhoods—now it’s even cooler with a new space to chill out and experience the daring world of TUDOR!

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Sep 16, 2024

Tudor Pro Cycling Team Shows Us What it Means to be Daring

Crashes and road rashes can't keep the team down.

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Aug 21, 2024

FOLLOW ALINGHI RED BULL RACING AS THEY CONQUER THE SEAS!

The action starts soon, make sure to know when to tune in!

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Aug 19, 2024

TUDOR Pro Cycling Team signs champion Julian Alaphilippe!

Loulou or Juju, call him as you wish! But get ready to see him in the Tudor Pro Cycling jersey from 2025 onwards.

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Aug 14, 2024

NIC VON RUPP GOES SURFS UP IN GERMANY WITH TUDOR!

Time vanishes when you're out in the surf, but just in case you need to know what time it is at O2 Surftown Munich, TUDOR has you covered!

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Aug 13, 2024

TUDOR IS NOW THE OFFICIAL TIMEKEEPER OF TWO MORE UCI RACES

The only two UCI World Tour races in North America, the Grand Prix Cyclistes de Quebec et de Montreal is comprised of two one-day Men’s Elite road races in September. TUDOR is now the official timekeeper.

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Jul 25, 2024

TUDOR Commits to a Sustainable Future

TUDOR is committed to improving its business practices to be more environmentally and socially conscious.

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Jul 10, 2024

What Does it Take to Compete in the Giro d’Italia?

Watch Eurosport’s mini-documentary series Dare to Dream to find out!

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Jun 24, 2024

Four New TUDOR Pro Cycling Champions Emerge

TUDOR Pro Cycling Team riders earned the distinction of National Road Cycling Champion last week. Congratulations!

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Jun 5, 2024

Spain’s First Tudor Boutique Opens With David Beckham

TUDOR opens boutique in Barcelona in the presence of David Beckham and welcomes him to Alinghi Red Bull Racing Base

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May 29, 2024

Wins and Watches at the 2024 Giro d’Italia

Catch all the action at the 2024 Giro d'Italia, where Tudor was the official timekeeper

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May 18, 2024

A Black Bay 58 to Celebrate Inter Milan's Second Star

Available now, in-store, throughout Italy and upon request at TUDOR retailers Worldwide!

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May 13, 2024

Get to Know TUDOR's Newest Ambassador, Cheng Yi

The latest addition to the growing TUDOR family is Cheng Yi, a Chinese actor whose daring spirit and unwavering commitment to his craft make him fit right in with the rest of the TUDOR family.

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Apr 30, 2024

TUDOR Celebrates the Miami GP With a Unique Black Bay

For the Miami GP only, VCARB drivers wear a very special Tudor matching their cars' exclusive livery

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Apr 26, 2024

Tudor Pro Cycling Team Takes on the Giro d'Italia!

This is the first ever Grand Tour for the team, only two years after its creation.

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Apr 4, 2024

Visit the TUDOR Boutiques in Geneva and Zurich Next Week!

Want to see all the new TUDOR watches from Watches and Wonders? The boutiques in Geneva and Zurich will have them—and you can even leave with a new watch, too.

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Mar 28, 2024

TUDOR GOES PINK, AGAIN! THIS TIME WITH A BRAND-NEW WATCH!

The Black Bay Chrono “Pink” might not be for everyone, and that’s OK because few of them will ever be made.

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Mar 27, 2024

TUDOR GOES PINK WITH INTER MIAMI CF!

That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, a fútbol team in the land of football.

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Mar 26, 2024

Why METAS Matters: Inside Master Chronometer Certification

The Master Chronometer certification makes a big difference. This stimulating video explains how and why.

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Feb 27, 2024

Check Out This Rad TUDOR Mural By Swiss Street Artist Rylsee

Rylsee is one of Switzerland's most celebrated street artists and now he's become part of the TUDOR family.

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Feb 23, 2024

TUDOR IS NOW THE OFFICIAL TIMEKEEPER OF THE TOUR OF FLANDERS

Through a new partnership with Flanders Classics, TUDOR is the official timekeeper of the Belgian organizer’s spring classics.

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Feb 1, 2024

TUDOR returns to motorsport with Visa Cash App RB F1 Team

TUDOR joins the brand-new Visa Cash App RB Formula One Team as an official partner, powering the team to the front of the grid.

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Jan 24, 2024

The TUDOR Nazaré Big Wave Challenge was Totally Tubular!

Watch fearless surfers conquer the biggest waves in the world with our full recap of the daring event.

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Jan 16, 2024

Alinghi Red Bull Racing and TUDOR Pro Cycling Swap Sports

What happens when these athletes trade cycling for sailing? And vice versa?

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Jan 15, 2024

Inside the TUDOR-Supported Chasing Cancellara Ride

This ride is not for the faint of heart.

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Dec 30, 2023

What Was TUDOR Up to In 2023?

Watch this video to find out!

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Nov 17, 2023

Tudor Pro Cycling Looks Back on a Successful Season

Did the team's human-centered approach pay off? You bet.

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Nov 10, 2023

TUDOR Takes Home the Best Sports Watch Prize at the GPHG

Marking Over a Decade of TUDOR wins at the Grand Prix d’Horlogerie de Genève

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Nov 7, 2023

TUDOR Anticipates Big Wave Competitions

The competition could take place any day now.

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Nov 3, 2023

What Does It Take To Be A Tudor Pro Cyclist?

It takes more than just a daring spirit...

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Oct 2, 2023

TUDOR Congratulates the 2023 World Surf League Champions!

The champs received a TUDOR to mark their victory.

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Sep 26, 2023

Diving Deep With the New TUDOR Pelagos FXD

Submerging into the historical relationship between TUDOR and the US Navy

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Aug 21, 2023

Making the Case: Why Steel is Real

When it comes to the Black Bay, 316L steel is manipulated into a finely crafted case.

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Aug 2, 2023

TUDOR Pro Cycling Continues to Dare with New 2024 Team

Tudor Pro Cycling announces its brand new roster for 2024

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Jun 29, 2023

TUDOR Unveils the Prince Chronograph One for Only Watch 2023

For Only Watch 2023, TUDOR is celebrating a classic chronograph from the ‘70s in a charming, modern way.

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Jun 16, 2023

Tokyo's New Shibuya TUDOR Boutique Welcomes David Beckham

Say hello to TUDOR's newest boutique.

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Jun 13, 2023

Cyclists Chase Cancellara Around New York City

Check out Fabian's epic ride around NYC with 50 cyclists.

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Jun 1, 2023

David Beckham Brings The #BornToDare Spirit To Macao

TUDOR collectors, journalists, and industry professionals were treated to an evening with Beckham in Macao.

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Apr 18, 2023

TUDOR Watches & Wonders 2023 Highlights

What was TUDOR up to at Watches & Wonders this year?

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Apr 6, 2023

Fabian Cancellara and TUDOR Pro Cycling Dare to Dream - EP01

Eurosport's latest docuseries follows the incredible journey of the TUDOR Pro Cycling Team.

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Apr 5, 2023

Black Ferns Sevens Emerge Victorious in Hong Kong

TUDOR ambassador Sarah Hirini's #BornToDare spirit was on full display this weekend.

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Mar 22, 2023

TUDOR Opens Watches and Wonders Pop-Up in Geneva

Be the First to See (And Buy) All the New Watches From TUDOR at a Pop-Up Boutique in Geneva!

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Mar 21, 2023

TUDOR Sets Sail at the Bol d’Or Mirabaud

TUDOR announces a new partnership in the world of sailing, with a long-term association with legendary Bol d’Or Mirabaud.

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Mar 15, 2023

First pro win for TUDOR Pro Cycling

Big first pro win for TUDOR Pro Cycling at the 104th Milano-Torino prensented by Crédit Agricole

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Feb 16, 2023

A Pedalling Partnership: Tudor Times the Giro d’Italia

TUDOR is furthering its commitment to the sport of professional cycling by becoming the Official Timekeeper of all RCS Sport-supported races.

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Jan 25, 2023

TUDOR Supports Swiss Cycling with New Partnership

It went by quickly. But that’s what happens when you’re busy.

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Dec 31, 2022

Here's What TUDOR’s 2022 Looked Like

It went by quickly. But that’s what happens when you’re busy.

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Dec 12, 2022

Tudor Pro Cycling Team Climbs To The Next Level

A crop of 15 new riders recently joined five returning riders for the 2023 season, where they’ll be competing in UCI’s Proteam class in addition to a development team at the Continental level. And it’s not just the roster of riders that’s grown.

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Dec 8, 2022

TUDOR Lights Up London With The Story of Daring Explorers

See the British North Greenland Expedition in all its 3-D glory.

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Nov 28, 2022

The All Blacks and The Tudor Pro Cycling Team Trade Places

What happens when New Zealand’s premiere rugby team, the All Blacks, and the brand-new TUDOR Pro Cycling Team trade places for a day?

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