SustainabilitySHIELD PROJECTS
THE TUDOR MANTRA IS BORN TO DARE.
It defines the spirit of the brand, reflecting both its history and its modern ethos.
TUDOR’s support of Surfers Not Street Children, The Hirini Foundation, and Velafrica is part of the Born To Dare philosophy, an approach that involves doing things differently, with passion and courage.
The essence of the TUDOR mission lies in empowering participants of these initiatives to move one step closer to making their dreams a reality. If TUDOR's support of these efforts gets people closer to their goal, then it's all worthwhile.
Hirini foundation
SHAPING THE FUTURE OF WOMEN IN RUGBY
TUDOR has long supported the All Blacks and Black Ferns, New Zealand’s national rugby teams. Beyond that partnership, TUDOR has embarked on a journey with Sarah Hirini, captain of the Black Ferns. TUDOR now supports the Hirini Foundation, Sarah’s own effort to open up the sport of rugby to more young women. Sarah Hirini, having herself overcome barriers to accessing rugby, is committed to overcoming these obstacles through the Hirini Academy. With the support of TUDOR, initiatives have been established, enabling the formation of new pathways for teenage girls into the sport of rugby. The foundation seeks to broaden participants' horizons, showcase their potential, and serve as a transformative force in the sport. TUDOR shares Sarah Hirini's vision: make rugby as accessible as possible and to cultivate inclusive and promising futures for women in the sport.
www.sarahhirini.com
SURFERS NOT STREET CHILDREN
TRANSFORMING LIVES THROUGH SURFING
Founded by Tom Hewitt, the organization helps street children in Durban, South Africa, rebuild their lives through surfing, enabling them to break free from poverty and inequality. Surfing, a sport that embodies resilience, perseverance, and harmony with nature, is at the core of the brand’s essence. For TUDOR, supporting Surfers Not Street Children means supporting the passionate individuals who transform lives. Practicing this sport opens up new perspectives for young people, encourages them to develop essential skills, helps them build a positive identity, all while allowing them to thrive in a structured environment.
VELAFRICA
REDUCING EVERYDAY OBSTACLES OF LIFE THROUGH CYCLING
Cycling is at the heart of TUDOR’s identity; this being highlighted by the creation of TUDOR’s professional team and a partnership with the Giro d'Italia. Beyond competition, cycling brings opportunities and transformation.
This is the vision of Velafrica, a foundation that gives bicycles a second life by making them available to rural communities in Africa. Velafrica collects and refurbishes bicycles in Switzerland to send them where they are most needed.
In remote areas, a bicycle can change lives by providing young people with safe access to school and enabling families to commute to work, thereby reducing distance and isolation. Mobility by bicycle is safer and faster.
