TUDOR Opens Watches and Wonders Pop-Up in Geneva

For the first time ever, TUDOR is opening a pop-up boutique during Watches and Wonders, and it will be the only location on the planet where the entire range of TUDOR novelties will be available from the day of the announcement of the new watches for 2023.

That’s right, that means select current models and all the new releases. To top it off, even the Black Bay 58 Bronze Boutique Edition will be available at the pop-up, a first in Switzerland. 

Starting at 12pm on Monday, March 27th, the pop-up boutique, full of all TUDOR’s watches, will be open to the public.

The pop-up can be found at Place de Longemalle, right in the heart of downtown Geneva, a stone’s throw from the exact location where the TUDOR brand came to life nearly a century ago. It will be open Monday through Saturday for a month, from 10am to 6.30pm (10 to 6 on Saturdays), giving you the chance to not only see the new watches in the metal–but perhaps leave with one on your wrist. On Thursday March 30^th we’ll even serve you drinks from 5 to 9pm as part of the Watches and Wonders “In The City” programme.

TUDOR is so excited about the new releases that the decision to get them out to the world as quickly as possible was an easy one. We hope to see you at the pop-up Boutique at Place de Longemalle in Geneva!

Find the location of the pop-up here.