TUDOR is Off to the Races with the UTMB World Series!
Hot off the annoncement of TUDOR's trail running ambassadors, TUDOR is now the official Daring Partner of the UTMB World Series.
The UTMB World Series counts a variety of trail races all around the World, including the HOKA UTMB Mont-Blanc, one of the most iconic race on the calendar. It is a 106-mile race around the Mont Blanc massif that serves as the capstone of the circuit. A race that is an exercise in both beauty and pain, but most importantly—daringness. And that’s exactly why TUDOR is now the “Daring Partner” of the UTMB World Series.
Just getting to the start line of the HOKA UTMB Mont-Blanc means you’ve climbed to the top levels of elite trail running globally. At the highest levels of the circuit, invites aren’t simply handed out, they’re earned. Runners face thousands of meters of elevation gain, large temperature variations and extreme sleep deprivation as they run through the night.
To get there is a journey and the journey is as important as the goal. In trail running, time is not only measured in hours, minutes and seconds. It is measured in years of preparation, in of thousands of meters climbed, in nights spent running up and down the mountains and in memories that remain long after the finish line.
Trail runners typically don’t wear mechanical watches, but that’s not the point. The point is to celebrate the win. To memorialize the finish. To commemorate the achievement. That’s the point. A TUDOR — read a robust mechanical Swiss sports watch - represents the unbreakable daring spirit that sets records and redefines limits. That very spirit is imbued in every watch TUDOR makes. On the trail, it’s all mental. Off the trail, that same spirit is found on the wrist of the world’s top trail runners. A TUDOR is a durable testament to the daring commitment that it takes to tackle something like the UTMB World Series. It’s a totem to the unbreakable spirit that defines every single athlete who has ever stepped foot on the UTMB World Series trail. It’s a watch that’s earned by those who wear it, perpetuating the legend of its owners. Simply competing in the UTMB World Series doesn’t happen by accident. There are no walk-ons. A TUDOR marks every step of the journey there. Every win. Every finish. Every achievement and the hardship that comes with it.
To the runners of the 2026 UTMB World Series, congratulations. You’ve made it this far. Now the real race begins, and TUDOR will be there.
