TUDOR Supports Swiss Cycling with New Partnership

Many homegrown champions got their start in professional cycling coming up through the ranks of Swiss Cycling, the organization that acts as the governing body of the sport in Switzerland. The organization allows Swiss riders to participate at the professional level by offering them a career pathway in the sport, by fostering riders at every level, including amateur and semi-professional events, further strengthening the position of Switzerland in the professional cycling world. The core mission of Swiss Cycling is to create the next generation of champions, and that means every kind of riding, from BMX to dirt, to gravel, to road. Already Swiss Cycling has sent riders to the Olympics and around the globe competing in world-class events. A number of TUDOR Pro Cycling team members have come through Swiss Cycling. The results speak for themselves, Swiss Cycling is paving the way for Swiss dominance in the sport, and TUDOR is proud to power that mission.