Geneva, November 15th 2013 – For its first participation in the Grand Prix d’Horlogerie de Genève, TUDOR wins the “Revival” Prize for its Black Bay dive watch, a reinterpretation of a 1954 iconic model.
The Revival prize, a category introduced into the competition rules for the first time in 2012, rewards “the best watch, among the ten categories or elected by the jury, that offers a contemporary reinterpretation or reissue of an iconic historical model.” This prize is the third to honour the TUDOR Black Bay watch since its official presentation, having already garnered awards in London and Singapore.
The TUDOR Black Bay is one of the key models in the line of Heritage products forming the backbone of the brand’s collection. Serving both to convey TUDOR’s genetic heritage and to define the codes of its new stylistic identity, this line is distinguished by a unique and pioneering creative process of reinterpreting the brand’s heritage that is most powerfully embodied in the TUDOR Black Bay. Epitomising a full-on collision between past and present, it is not a re-edition of an historical model, but instead the stylistic quintessence of almost 60 years of iconic diver’s watches instilled into a timepiece blending modern design with impressive performances.
The Grand Prix d’Horlogerie de Genève is a stellar highlight of the watch industry calendar. With its award ceremony annually held in the prestigious Grand Théâtre de Genève since 2001 and attended by leading industry figures, high profile politicians and personalities, it has secured a truly international reputation.