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REINVENTING POP CULTURE
Lady Gaga

Reinventing pop culture

An accomplished musician, style icon, award- winning actress, political activist and philanthropist – Lady Gaga is all of these and much more. With her unique style and charisma, Gaga keeps millions of fans and the fashion community enthralled by her theatrical approach to her art. An Academy Award winner, as well as the holder of nine Grammys, two Golden Globes an MTV Movie Award and thirteen MTV Video Music Awards. Lady Gaga has achieved a level of fame and respect few entertainers ever have.

Timeless style

Lady Gaga is a global fashion icon – mindful of everything she wears. She has turned celebrity into a comprehensive art form. She intrinsically understands that each outfit conveys a powerful message and can be an art performance in its own right, where each and every accessory is key to the look. In keeping with this always bold attention to detail, Lady Gaga might wear three or four watches on one wrist. When she wears only one watch, she chooses the Black Bay 36. This automatic timepiece retains the general lines of the Black Bay collection while reducing its proportions, and remains both fashionable and sporty. Lady Gaga wears both the blue dial and the black dial versions of this model.

PUSHING THE BOUNDARIES OF SHOWMANSHIP

PUSHING THE BOUNDARIES OF SHOWMANSHIP

When you try and think of a daring individual in today’s popular culture, it is hard to find anyone more fitting the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is about total showmanship. A singer. A composer. A performer. A dancer. She stages herself, crafting a revolutionary image as a way to reach the public through a comprehensive approach to art. Writing her own lyrics, playing the guitar, the piano, dancing, asserting her unconventionality, she raises awe, attention and awareness.

A COMMITED ACTIVIST

A COMMITED ACTIVIST

Lady Gaga is not just about entertainment and show business. She shakes things up. With undivided commitment she is a vocal activist. Her message takes many shapes and forms, among which music is the main but not the sole medium. Lady Gaga stands out in the way she dresses, but also with her charity agenda and non-profit work. Being in the public eye, supporting political and social causes against the political tide, demonstrating and championing charities requires facing her fears. Raising awareness, money and helping Haiti in 2010, Japan in 2011, she is a champion of the fight against fur, an advocate for the rights of the LGBT community. Yet she’s not poker faced about her religious beliefs.

Her Born This Wayfoundation is committed to supporting the wellness of young people and empowering them to create a kinder and braver world. Leveraging rigorous academic research and authentic partnerships it provides young people with kinder communities, improved mental health resources, and more positive environments – online and offline.

DARING IN VEGAS

DARING IN VEGAS

The latest projects from Lady Gaga are two two-year residencies in Las Vegas at the Park MGM Theater.
In an effort to constantly elevate her artistry, she has devised two contrasting events that will co-exist across multiple nights. The first is an innovative staging of her pop hits, performed through a multi-art form extravaganza featuring live music, theatre and epic visuals entitled, Lady Gaga Enigma.
The second show is a more intimate affair featuring stripped-down versions of her songs as well as songs from the Great American Song Book. These simpler shows are called Jazz and Piano shows and will give the fans a chance to see her hits performed in two completely different contexts and interpretations; all within the space of 24 hours!

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