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THE ALL BLACKS:<BR />THOSE WHO ARE UP FOR ANYTHING
Born To Dare

The All Blacks:
those who are up for anything

A rugby game at the highest level where the All Blacks play is is no walk in the park. That’s why it is called a Test match, because it tests you in every way: it tests your physicality, skill level, endurance and mental ability to perform under pressure. The All Blacks show they are ready and up for anything when they perform the haka, the world-famous, awe inspiring Maori dance before every Test match. The All Blacks perform the haka as a statement of who they are as New Zealanders and who they represent.

FIELD-TESTED TO THE EXTREME

Field-tested to the extreme

The All Blacks wear the Black Bay Dark, a vintage-inspired all-black steel diver’s watch which perfectly matches their team colours. As robust as the wearers and tested to the extreme, according to TUDOR’s watchmaking philosophy, the Black Bay Dark pays homage to the more than 60 years TUDOR has spent perfecting the ideal professional’s watch.

DEVOTED TO THE CLASSIC

Devoted to the classic

With a history extending back more than a century, the All Blacks are not only the most successful international rugby team of all time but also one of the most successful and legendary teams in world sport, with a winning Test record of more than 77 percent. Despite being a relatively small country of 4.5 million residents, New Zealand has an enormous pool of talent with rugby coursing through the veins of 150,000 players, and many more supporters country-wide. With world-class training practices from the earliest age, a daring vision of the sport and enduring values of humility and team spirit, the All Black team towers above the individual star. As a group, they push the game to new heights and to each new generation of players is passed the guardianship of the legend.

KEEPING THE BEST OF THE PAST

Keeping the best of the past

The All Blacks are named after the color of their team kit, with the All Blacks jersey one of the most famous pieces of sports apparel in the world. An icon of national pride, the black jersey with the silver fern emblem was formally adopted by the New Zealand national rugby team in 1893. An everlasting symbol of the All Blacks’ heritage and culture, the players don’t see themselves as owners of the jersey, but guardians, and they adhere to the mantra of "leaving it in a better position than you found it".

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