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#02 THE ENGINEER CHARLES MORGAN

CHARLES MORGAN

Morgan Motor Company CEO Charles Morgan makes cars that are all about the journey rather the destination. ‘Our inspiration for the cars’ design has always been the British sense of humour and fun,’ he says. ‘If, after a few miles behind the wheel of a Morgan, you don’t have a smile on your face, we haven’t done our job properly.
Morgan cars like the Aero 8 and the V-Twin riot that is the hand-built, quintessentially British Morgan 3 Wheeler are to the automobile industry what slow cooking is to contemporary cuisine. Visit the Morgan factory in the Malverns, West England, and you’ll find men with wrenches and screwdrivers rather than an army of welding robots.
The cars are built around an ash frame and, since the company began in 1909, come with a sliding pillar suspension system. There is a customer for every car they make and every customer has bided his time patiently on a waiting list of anything from eight to 18 months. It’s the antithesis of mass production.
‘You can never repeat the past, but you can be inspired by it, and our 3 Wheeler is a perfect example of that,’ says Morgan. ‘It looks very retro but underneath the bonnet it has modern disc brakes, a carbon fibre and Kevlar drive belt, and a Mazda gear box. It certainly doesn’t behave traditionally.’

As seen in Wallpaper*,
Photographer Robert Bellamy

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#02 PORTFOLIO GALLERY

WHEEL DEAL

‘Our inspiration for the cars’ design has always been the British sense of humour and fun’

CHARLES MORGAN

CIRCLES OF INFLUENCE

A desk with ash frame elements and upholstery leather samples at Morgan Motor Company’s Malvern hill factory. Tudor’s ‘Heritage Chrono’ watch

DISCOVER THE TUDOR HERITAGE CHRONO

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#02 INSPIRATION GALLERY

08:00

Drive to work.

‘My inspiration often comes from driving around the countryside surrounding our factory in the Malvern Hills. You have Wales on one side and the Cotswolds on the other. Country lanes are windy and lined with high hedgerows. Prime Morgan-drivers’ terrain! I think the car industry is going through a defining moment, splitting into many different niches - cars for the city, cars for countryside weekends... Things will get more and more specialised.’

11:00

Factory visit.

’As a kid I would go down to the factory to watch cars being built and I was fascinated. I remember my grandfather (Morgan Motor Company founder Harry Morgan) always being busy making things and inventing things. He made me toys and pedal cars that I used to drive around the family garden.’

13:00

Canteen.

‘Originally I worked as a cameraman for ITN news. I covered many wars but one day, while in Afghanistan, I suddenly thought it would be really depressing if all I had to look back on was the fact that I’d seen a lot of war. I thought, my family have this lovely little car business back home, maybe I should give it a go.’

15:00

Design studio.

‘Like a lot of small boys, I loved drawing cars, and when I joined the company in 1985 I wanted to get involved with the design of the cars straight away, but it wasn’t until I’d been at the company for ten years that I felt confident enough to try. I was responsible for the original silhouette of the first Aero 8 model, but very quickly I realised that to do surfacing and outer shapes you need experts,‘ explains Morgan. ‘Now I have a very talented team who can visualise my concepts and make them come to life.’

17:00

Calls to the Far east.

‘The Morgan philosophy is now appreciated by the wider world. British style and British manufacturing, good British design – these things make for a genuine global sales phenomenon right now, and we’re proud to be a part of that.’

STYLE FILE

#02 TUDOR THROUGH THE AGES

TUDOR CRAFT

Just as the Morgan 3 Wheeler is the epitomy of Morgan styling, the Tudor Heritage range represents the backbone of the Tudor collection. The modern Heritage watch, like the 3 Wheeler is a blend of traditional design and contemporary style combined with the newest technologies.
Both Tudor and the Morgan Motor Company uphold the importance of traditional, handmade techniques in their production processes. Visit the Morgan factory or a Tudor atelier and you’ll find men and women with hand-held tools rather than an army of robots.

DISCOVER THE TUDOR HERITAGE CHRONO

#03 THE DESIGNER NITZAN COHEN

#04 THE CHEF CHRISTOPHE DUFAU

#05 THE GLASS ARTIST J. M. WINTREBERT

#06 THE PERFUMER BEN GORHAM

#07 THE JEWELLER JORDAN ASKILL

#08 THE ARTIST MIKE PERRY

#09 THE MIXOLOGIST MATT WHILEY

#10 THE FLORAL ARTIST AZUMA MAKOTO

#11 THE LIGHT ARTIST KIT WEBSTER

#12 THE SHOE MAKER MASARU OKUYAMA

#01 THE TAILOR PATRICK GRANT